10 Digital Marketing Trends to Watch out for 2020
What are biggest digital marketing trends for 2020? Digital marketing is all about updating yourself continuously. If not your strategies will stop working because marketing and social media platforms are continuously evolving and growing . Influencer marketing, content marketing , webinars and what will get digital consumers engaged with your brand online.
Technology has made it possible for people from different countries to connect and interact effortlessly .
Sharing information and accessing information has become easier than it ever has before. This in turn makes marketing easier by making it much easier to generate product awareness or promote service.
And since the internet is such a powerful tool that can be used to generate sales and conversions, digital marketing becomes even more powerful marketing tool in 2020.
The Digitalscool marketing team has put together some trends that have been emerging as most effective techniques to be incorporated. Ten key digital marketing trends that you should consider investing your time and resources in to succeed in 2020.
Social Influencer Marketing
Influencers before were huge celebrities or online popular personalities with millions or hundreds of thousands of followers. But in the recent past, companies are turning to people with a much smaller social media following to leverage as influencers and reach a well-defined targeted audience with a voice they trust. The influencers need to be from the relevant industry
Influencer marketing has evolved . It has now become more personalized to the brand. Slowly it has become so important that it is seen as more effective over other forms of advertising. For this reason, marketers from well known brands launched their highly successful influencer marketing campaign on the social platform Instagram which was a complete game changer for them
It is estimated that the ad spend for influencer marketing could reach $10 billion by next year.It can be safely said here that influencer marketing will play a huge role in every brand’s marketing plan in 2020
Streaming Video Ad Engagement
Video has been discovered as one of the sure shot success for increased engagement and sales . It will continue to be one in 2020, according to our research in Digital scool . Marketers report digital budgets increased 30 percent year over year. Consumer viewing habits explain this budget increase. Marketers and advertisers are trying to be where their target audience are.65% of Indian consumers ( 10 years and above ) are online at least weekly and 25% watch daily.
65% percent of online video viewers will watch advertising in exchange for free content.
85% Online video viewers pay closer attention to both content and ads when watching videos.
Hence it is advisable to add videos to your social networks . Also brands that went live on instagram and facebook, had three times better engagement. We would recommend going for live videos in a big way for brands across industries
It is recommended to update and be in par with the technology for all your marketing plans. We have seen 5G technology take over on mobile devices to advancements in AI, voice and connected TVs, how consumers engage with ads will truly transform in the coming year:
5G technology will transform how consumers access and use content. This means that mobile usage will dramatically increase among all audiences
Artificial intelligence advancements for content will enable greater personalization in online video.
AI enabled Voice search for smart speakers will continue to expand as more and more homes continue to adopt Alexa, Siri and Google Home,
There have been tremendous advancements in connected TV and (over the top media) . This will enable consumers to interact with advertisements from their Television and mobile devices that lead to increased product placement within streaming video.
Interactive Content will Rule
Eighty five percent of online users are looking for more interactive content online. In 2020, content marketing will shift its focus . It will be more of personalized experiences, anticipating the needs and pain points of the audience and to give audiences more of what they want: shoppable posts, AR/VR, 360-degree video, contests ,quizzes and polls
One of the examples for interactive content is Rome: A Guided City Tour . It is a great example of a 360-degree interactive video
Interactive content will be one of top online marketing trends in 2020. This is because this level of interactivity in retail is innovative strategic and most effective way to capture attention. For instance, consider an interactive experience put up by a brand in a shopping mall with the same interactive experience on Instagram. When a user taps the photo on the ad, the clothes/jewellery details specifications and price appear. Again when the interested user taps the price, the user is taken to a screen with more information and the option to view more about the item.
This type of interactive ads cuts through the noise and clutter. It gives visitors a reason to stay and engage. It is also highly beneficial as it is shareable, expanding an ad’s reach even further.
Micro-Moments take main stage
Micro-moments are moments when we turn to a device which is now often a smartphone ,to take action on whatever we need or want now. Technology has evolved such that it caters to instant gratification needs of the millennials
It can be observed that People generally make instant decisions on what to eat, which restaurant to choose, what to buy or where to go for a vacation.
So what is very important in your digital marketing plan in 2020 is employ the old ad rule. Take advantage of showing a relevant ad at the right place at the right time to the right audience.
To take advantage of micro-moments in 2020, you need to be where consumers are searching for information in the moment
According to Google , marketers have to “be there, be useful, be quick.”Seize this advice and see your marketing efforts give results
The rise of micro-moments means that marketers must rethink the linear buyer’s journey that follows a set path: awareness, consideration and decision.
The customer journey is constantly evolving over the years. Today, it is more of a fast whirling funnel wherein we see that people think, see or talk about something and then immediately want to learn about it, watch it or buy it, all at an instant.
It is important to note here that Expectations are high, and patience is low.
In such a scenario it becomes necessary to identify your customer’s potential micro moments, and be ready to deliver quality content in those moments of need for mobile devices. This makes it easy for them to then purchase. It is all about convenience and instant gratification and you are a true winner
Social Media Stories are going to be big
Snapchat started the concept of “My Story,” then Instagram stories and Facebook stories were also introduced, and then YouTube unveiled their own story format called reels.
Now we have the arrival of Tik Tok where users create videos on the spot and behind the scenes for a fresh and instant look
What is so different about stories? These stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).Everybody lives in a constant fear of missing out on something!
There are some amazing benefits to using social media stories including:
- Better brand awareness
- Better engagement with followers
- Cost-effective advertisement solution
- Significant Increase in traffic to your web page
- An Opportunity to reach different chosen unique demographics
A simple way to engage users is to add Polls to your Stories. For instance, if there is a cricket match coming up, you could use polls to ask their followers who they thought would win the upcoming matches. In addition to the engagement, it was a useful tool to build anticipation around the upcoming event
It has been observed that people often use Stories to search for local businesses. An interesting feature that is noteworthy on Instagram Stories, is the availability of location searches that have a story icon . This allows users to view recent stories that have used the specific location sticker. In addition, the use of hashtags for places or events is driving user traffic to the required platform . This is a one of the best ways to help your brand get discovered locally.
“Content experiences” are the combination of content and context. This matters because every type of content conveys an experience—both good or bad—through different methods like design and placement
It is relevant to consider Coca-Cola’s “Share a Coke” campaign. It was started in 2011 and still very popular today
Coca-Cola users can personalize bottles with their name or friend’s name from the Coca-Cola website or look for a name on a bottle at in a physical store. Later consumers were encouraged to post pictures online with their personalized bottles
Consumers naturally loved the ability to personalize bottles, and it became an amazing way for Coke to engage their audience and also get them to make a purchase.
Chatbots rule in 2020
Many companies are already utilising and reaping the benefits of chatbots. In 2020 they will continue using a chatbot. They are nothing but effective software programs that interact with website visitors and customers.
They communicate naturally with people visiting the website and can answer their questions in real-time thus saving human time and efforts
Chatbots usually use verbal conversations or chat windows to help web users and provide them solutions
It is usually an experience in every company that hiring a human to monitor and communicate with visitors on your website can be expensive and tedious
Chatbots also are helpful in saving costs by answering questions on your behalf.
As an added bonus, website visitors tend to appreciate the personalised service and getting their questions answered instantly
According to research, if a brand consistently sends tailored messages, then 45% of the engaged visitors will respond by buying the product or service
Needless to say, many companies are aware of this trend already.
Digitalscool team predicts right now that by the year 2020, most companies will be targeting precise audiences and users will only be viewing hyper-relevant ads.
Search engine optimisation in 2020
A lot of different changes are taking place in the various search engine industry
Also algorithms are being updated constantly.
These changes in the search algorithms have impacted the user’s search results.
Every new algorithm comes with different benefits and subsequent issues too
Please note that in 2020 and beyond that the quality of search results will improve dramatically and impact digital marketing efforts of every brand
Technology continues to grow rapidly. In 2020, we will see more people using smartphones with voice assistants.
Voice assistants like Google, Alexa, and Siri will become very important in digital marketing.
Voice assistants can already search for users queries, read text loudly, and even voice dictate text messages
In 2020, Voice search becomes even more when using it for your business.
It cannot be stressed enough that your digital marketing efforts will yield the required results only if your plan is continuously monitored and updated strategically according to the various changes happening in digital marketing industry.