The expert Digital marketing team at Digitalscool is bringing out a series of articles on the digital marketing tools to be incorporated for an efficient digital marketing plan in 2020 that will help your brand to skyrocket
This is the first of the series
Are you looking for the best digital marketing tools to grow your business in 2020? The Digital scool team has compiled a list of top marketing tools that will help you in your efforts
The online market is becoming more populated and more competitive every day. As more and more people are spending their time on online platforms, today’s businesses are looking to establish an online presence to market their products digitally.
This is the reason digital marketing tools proves essential in helping brands and marketers in helping them to survive in the competitive scenario
It is very important to consider an overall strategy while planning your digital marketing plan. It includes managing your social media presence, making sure your SEO is done right. Your paid advertising on various platforms, analysis and reporting etc, a lot needs to be done before you expect to see results.
It has been found that incorporating the right digital marketing tools can help you automate a large part of the mundane tasks that lets you focus on the other parts that require your efficiency and efforts
These tools also help create powerful marketing campaigns
Our expert digital marketing team at Digitalscool has now come up with the following Best Digital Marketing Tools that will help you achieve higher rate of success in 2020
Let us start from the beginning
What are the essentials for any business to go online?
WordPress
WordPress is considered the most popular and convenient content management system that is used by majority of people to create a website.
Please note that when you look for WordPress, you will find 2 options
WordPress.com
WordPress.org
The dot com option is used to create a free WordPress site with a WordPress domain extension. You can’t use your own domain name here.
Or you have to upgrade to a paid customer but it has limitations. So, we will go for the dot org option.
This is the self-hosted option. That means you are just using the WordPress to build your site with your own domain and hosting.
WordPress is just one of the platform to build your website.
Keywords Planning Tool
Display purposes :This is a very useful tool to search for hashtags. You just have to type a hashtag or two in the search box to get relevant hashtags for your social media platform. This tool filters out the banned and spammy hashtags. It also offers relevant hashtags in several other languages for your international target audiences.
Google keyword planner :This is one of the best tools for keyword planning. It is possible to search keywords to find out the average monthly hits for the keyword and other such useful searches. The google keyword planner tool shows you how competitive a keyword is and what other relevant keywords you can use
Answer the public: Enter a topic or a keyword you’d like content recommendations for, wait a few moments. Soon you will see a graph wheel with questions frequently asked on the internet for the topic will appear
Keyword Tool :This tool helps to Search through keywords popular not only on Google but also on YouTube, Amazon, eBay and App Store.
Meta Tag Extractor: The tag extractor tool will extract page title, description and keywords from any specified URL. You can enter multiple links to get a table and compare meta descriptions, tags and keywords.
Keyword Eye . This tool provides detailed keywords for your content with paid advertising. The tool provides auto suggestion of topic keywords for Amazon, Google and YouTube.
SpyFu. In this tool ,the user needs to enter the competitor’s web address and voila , they get an instant report on their organic keywords, reach , competitors and lot of other details.
Ubersuggest. Find keyword ideas, the relevant search volume, cost per click rates and even your competition rates. It also lets you filter results by searching for target words You can also exclude keywords based on search criteria.
Moz : With this tool you can explore keywords, the links and on-page metrics with Moz tools. Very effective SEO tool
Social Media Marketing (SMM) Tools
When a business plans its digital marketing budget, social media should be one of the main components of it because social media not only helps in brand awareness but also in maintaining the brand image. No brand can afford to avoid social media marketing if they wish to grow your brand Along with the traffic to your website, social media marketing can help you in the overall branding of your product.
Hootsuite
Hootsuite gives you access to a single dashboard platform from where you can conveniently access and manage all your social media accounts.
Highlights:
Option to automatically schedule posts on multiple social media platform all at once.
This platform provides powerful content curation options including tagging, searching, and usage stats.
Access to detailed reporting of your social media campaigns including the ROI
Option to search and filter social conversations through keywords, hashtag, and location.
Buffer
Buffer allows you to schedule a time for publishing content on your different social media platforms and then posts them automatically without requiring your involvement
Highlights
It provides you with insight on the engagement level of each post and subsequently an in-depth analytical data.
It is possible to Add 25 team members to your single Buffer account with their own set of user roles.
Sprout Social
Sprout Social is a social marketing platform that allows you to create deep connections with your target or existing customers with meaningful related conversations
Highlights
It helps you to commence and maintain engaging social conversations.
It also helps you manage all your different social media channels in a single platform
Socialbakers
Socialbakers gives you the reliable efficiency of AI to better understand audience behaviour and commence taking action to increase engagement and grow your user base.
Highlights:
It helps you to search for the content your audiences find engaging and interesting and relate to
Targeting the right audience using the AI technology enabled omni channel analysis platform.
It Helps your brand to optimize the budget of your social campaigns by measuring and analysing your results.
Tagboard
Tagboard helps you to gather content from different social media channels to listen and observe what users are saying about your brand.
Another beautiful feature of this tool is it allows you to create an amazing display for all these content and broadcast it live
Features:
It helps to bring together user-generated content in the same place as your brand’s social content.
Access to all social media channels to help you see every conversation taking place around your brand.
It has an Option to quickly share the most positive views about your brand to promote brand image.
Followerwonk
Followerwonk is a specifically Twitter Analytics tool which can help you analyse as well as optimize your social growth on Twitter
Highlights:
It helps us to search and create meaningful connections on Twitter.
It helps to understand your user base with in-depth analysis of your user data on their location, who they follow, time they tweet, and more specific details
It helps in efficient optimisation of your activities with your audience to drive growth.
Sendible
Sendible is a social media marketing tool for marketing agencies. You will all relate to the fact if you are dealing with multiple clients and the hassle of it
Highlights
It Provides a comprehensive idea on the return on your investments of every social media campaign.
It also generates reports for social media campaigns in very little time
You get access to a combined social inbox for each brand.
Brand24
Brand24 gives a detailed and efficient insight into social listening across your social networks. It highlights what people are saying about your brand on different social media channels. This is crucial information that can help you optimize your brand’s marketing strategy
Highlights
Convenient and user friendly discussion volume charts to help you listen to online conversations surrounding your brand.
Also provides an Option to create customized alerts.
Quu
Quu can provide you with curated content suggestions for your brand. There are several niche based content available
Highlights
You can have access to a content hub that spans over 600 different categories.
This tool gives you access to 5-6 new content suggestions every day
It is also Compatible with all other major social media networks.
Meet Edgar
Meet Edgar can help the marketer put all our social media activities and strategies on auto-pilot. You can schedule and automate post-publication, and even recycle through all your older popular content.
Features:
This tool automatically writes status updates for your articles and blogs.
It Helps create a social media schedule for publishing social media posts automatically
Can be used for your RSS-feeds.
Option to re-cycle through your old posts that received good engagement and showcase them to latest social followers.
MaySocial
May social gives you a platform to bring together all your social media accounts.
Since every brand is active in several social media platforms, this tool gives you a single hub from where you can easily respond to messages coming from different users on different social networks.
Features:
It Saves time in switching between apps and converse with your audience from a single interface
It has inbuilt Social listening functions that help you to understand industry trends.
It analysis data that is delivered into an actionable report showcasing your performance on social media.
Cool Tabs
Cool Tabs is a powerful social media marketing platform. It can help you manage social media campaigns, online campaigns, generate leads, analyse lead conversions
Features:
This tool can help you generate leads using website polls, quizzes, promotions, and contests
It has an Option to monitor social network activity in real-time and curate content accordingly.
It can be Easily integrated with all popular CRM platforms.
Tweepi
Tweepi is a Twitter based social marketing tool . It has been built using AI technology. This tool can help you engage users, increase your Twitter followers and ultimately help you grow your brand.
Features:
Automatically comes up with the best tweets for your audience using hashtags
It also helps remove inactive and irrelevant users from your Twitter account
This tool also efficiently finds and engages with the right people appropriate for your brand
Every post
Every post is a tool that can help you curate visual content from different sources so you can increase engagement on your social media platforms with media content.
Features:
Possible to search and aggregate multimedia posts from various sources.
There is an option to customize the posts and keep them ready for different social platforms
Support for automatic scheduling
Snippet
The expert Digital marketing team at Digitalscool is bringing out a series of articles on the digital marketing tools to be incorporated for an efficient digital marketing plan in 2020 that will help your brand to skyrocket
This is the first of the series
Are you looking for the best digital marketing tools to grow your business in 2020? The Digital scool team has compiled a list of top marketing tools that will help you in your efforts
Gist
It is very important to consider an overall strategy while planning your digital marketing plan. It includes managing your social media presence, making sure your SEO is done right. Your paid advertising on various platforms, analysis and reporting etc, a lot needs to be done before you expect to see results.
It has been found that incorporating the right digital marketing tools can help you automate a large part of the mundane tasks that lets you focus on the other parts that require your efficiency and efforts
These tools also help create powerful marketing campaigns
Our expert digital marketing team at Digitalscool has now come up with the following Best Digital Marketing Tools that will help you achieve higher rate of success in 2020
