30 Digital Marketing tips & Tricks for 2020 to skyrocket your marketing plan

Piyush walks into a restaurant. He has read that it has a unique concept. Where did he get the information? He found it online of course. More than 80% people worldwide google before making a purchase or decision. So if your business is not out there, you know why your sales have not been great.

So how do you make sure that these consumers find and decide to make a purchase from you? By using a mix of a few strategies for great digital marketing: search advertising, website, search engine optimization, and social media. Here are a few tips we have compiled together just for our readers

Google ads Tips

1. It is highly recommended you identify and follow the rules of Google search ads before running your campaign

2. Optimize the URL displayed in your google ad so that it’s relevant to the product or service you are promoting.

3. Research your target keywords .Include these keywords in your headlines

4. Always include strong call to action for your google ads that directly lead interested consumers to take action. Consider an copy “Get in touch for a Free Quote” or “Get 50% off.”

5. When using a click-to-call extension, it is recommended you track the number so that you can identify and measure which ads perform the best.

7. It is also good to capitalize the first letter of major words in your ad.

Website Tips

11. Keep your website updated. A modern updated and relevant design is key in digital marketing,

12. It is a priority to make your website mobile-friendly Research indicate that nearly 75% of local mobile searches finally lead to a purchase.

This is a big audience you cannot afford to ignore.

13. Also it is advised you complete your site’s metadata (title tags, descriptions, alt text, etc.). This has a lot of impact on SERP

14. It is recommended to write blogs as it is a  good way to drive traffic to your website. Blogs help to keep website content updated and new.It, sets you apart from the competition, and shows you as an industry expert. It helps in your content marketing plan

15. Also it is extremely important to optimise your site with local information like your address and location based keywords.

Search Engine Optimization

16.Always keep updating and posting keyword targeted blogs and articles in your website to rank higher

17. Have social media share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

20. Include location based keywords, such as your city, area name, and zip codes, in your website, blog, and social media posts to appear in search results for these terms.

19. It is recommended you not just promote blog posts. Repurpose them and post engaging images, quotes, or questions in order to generate additional views comments and shares

21. It has been found that getting backlinks from other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site and helps in search engine optimisation

23. It is also advisable to enable Google Authorship to help build your personal brand. By establishing yourself as an industry expert, you can share your own content, generate more shares, and drive more website visits.

22. It has been found that positive reviews rank in search engine results, generate positive reviews

26. Once you receive positive reviews and testimonials, promote them on your website and social media sites so that consumers who search for your business on social sites or google see the good positive experiences your customers have said

25. Images can help significantly not just be visuaaly appealing and they also rank in search engines. Instead of naming your images “image.jpg,” name them more descriptively, add a keyword related name,add alt text, to help images show up in search engines

Social Media

27. Always review before you make a social media post or comment. Your social media is your brand image

28. Since your team also represent your brand, implement a social media policy that does not permits them from sharing internal information.

29. Before you use a trending hashtag, make sure you know the origin of it. This needs to be carefully researched

30. You share your brand story on social media. And since consumers can start good and bad comments about you, it is ideal to set up alerts that notify you of new mentions, comments, or messages.

5. Linkedin backlinks for Search engine optimisation

It is worth to note here that by customising the website links from your LinkedIn Profile to your website, you can add valuable back-links to your site.

6. Use e mail automation tools

If you ask people to sign up for your email newsletter it’s best practice to contact them immediately to say thanks and give them something of value, to show you’re committed to helping them.

8. Facebook Retargeting

Retargeting refers to advertising directly to people who have shown some interest in your brand or content

Good ads and Facebook ads both provide retargeting

With over billions of internet globally, and billions of social media users it is clearly understood that digital marketing is vital for reaching a larger audience than you could through traditional methods

Also it is now a well known fact that digital marketing can help you better engage with your customers and prospective customers, turn prospects into leads, and ultimately convert leads into loyal, delighted customers.

It is also a myth that Digital marketing is only for big brands with deep pockets

To help you with your 2020 digital marketing strategy, we have compiled a comprehensive list of digital marketing tips from our expert team at Digitalscool. Below is the list that @digitalscool has found useful and you can use them to design your own digital strategy.

  • Research about your target audience
  • Compile your content marketing strategy to every stage of a buyer’s journey.
  • Do not focus only on writing about your products or services.
  • Focus on the long-term results
  • Incorporate Search engine optimisation strategies into your overall content strategy.
  • Keep the big picture in mind when analyzing an advertisement’s performance.
  • Do not be fixed with the same target audience for too long as audience preferences shift.
  • Consistency in design and image when launching a campaign.
  • Personalize your content to your industry and audience
  • Experiment and test different audiences and strategies

1. Research on your target audience

Analyse the pain points of your target audience and write content addressing it

2 Content should match the customer level in buyer journey

Imagine you write an ad copy that you offer free demo . This does not appeal to someone in the awareness stage. It also doesn’t make sense to target an awareness stage content, like a recommended story on your brand , at someone who is ready to buy.”

3. Do not focus only on writing about your products or services.

Do not allows write or talk about your products and services Instead, develop content that helps in learning about what your target audience is interested in, and develop content that caters to these interests with what your brand can offer. For example, if you’re selling eco friendly products, you might create a blog series that looks at how we are destroying earth.”

4. Focus on the long-term results

Employing short-sighted tactics that generate some attention and may result in a momentary interest ultimately won’t set you, or your customers, up for success in the long-term. Digital marketing is beneficial only if , we focus on generating demand through helpful and customer-centric campaigns.”

5. Incorporate Search engine optimisation into your overall content strategy.

Always research your target audience and target keywords so all your content is search engine optimised

Digital advertising has become a major component of modern day marketing strategies-and if it’s not part of your marketing , it should be. ,Irrespective of whether you cater to B2C or B2B by implementing digital marketing into your plan. You will be able to successfully grow your online presence, and ultimately receive more conversions and sales. In 2020,you will have to without question implement digital marketing to allow your company to have more visibility throughout a much wider audience. But it is vital that if your ads are not well structured you most likely won’t get the results you are hoping for.As mentioned earlier the design and the creatives along with the ad copy must be in tandem with your brand values. We have over the years experimented analysed and implemented the strategies given above. We suggest you too implement the digital marketing strategies in 2020 and benefit with increased sales and conversions

Research

It is not enough to just have some vague ideas that you think will work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. For instance you may plan a campaign based on the anticipation that your customers will behave a certain way, when in fact they go in a completely different direction. It is essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy. Plan the content to reach your audience effectively, you need to be consistent This means making sure that your ads are integrated across various platforms and giving users the same message, regardless of the platform. We know each social media outlet has a different vibe and feel to it, so you need to take the time to get your digital efforts to match each site, while still maintaining a unique yet consistent voice for your brand. .

Snippet

More than 80% people worldwide google before making a purchase or decision. So if your business is not out there, you know why your sales have not been great.

So how do you make sure that these consumers find and decide to make a purchase from you? By using a mix of a few strategies for great digital marketing: search advertising, webSite, search engine optimisation, and social media. Here are a few tips we have compiled together just for our readers

It is not enough to just have some vague ideas that you think will work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. For instance you may plan a campaign based on the anticipation that your customers will behave a certain way, when in fact they go in a completely different direction. It is essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy. Plan the content to

reach your audience effectively, you need to be consistent This means making sure that your ads are integrated across various platforms and giving users the same message, regardless of the platform. We know each social media outlet has a different vibe and feel to it, so you need to take the time to get your digital efforts to match each site, while still maintaining a unique yet consistent voice for your brand. .

Gist

It is not enough to just have some vague ideas that you think will work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. For instance you may plan a campaign based on the anticipation that your customers will behave a certain way, when in fact they go in a completely different direction. It is essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy. Plan the content to reach your audience effectively, you need to be consistent This means making sure that your ads are integrated across various platforms and giving users the same message, regardless of the platform. We know each social media outlet has a different vibe and feel to it, so you need to take the time to get your digital efforts to match each site, while still maintaining a unique yet consistent voice for your brand. . It is not necessary that what works for one brand will work for the other. So experiment and develop a strategy exclusively for your brand in 2020 implementing strategies described

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