Many rapidly changing businesses in order to stay afloat amid the economic and global shutdown to stop the spread of the coronavirus pandemic.
Social media marketing has become an integral part of everyone’s daily routines. Given the importance of social media in consumer’s lives today, businesses and marketers are shifting towards the social platform in the hope of connecting with their target audience.
2020 was quite a challenging year for small and big businesses, content creators, influencers and everyone in between digital marketing and content creation.
It has been a tough year for social media marketers to rejig budgets on the edge and manage more number of platform updates.
Consumers, throughout the year, have used social media platforms not only to catch up and stay in touch with loved ones but also embraced the social media services for products research, latest news updates and hours of entertainment
This year has made brands of all sizes master the art of online shopping. Platforms like Facebook, Snapchat, Instagram, and Twitter are racing to develop more online business marketing solutions. With the shoppable posts, consumers are buying the products from a post on the social media platform without even leaving the application they are on.
For brands that cannot build their own eCommerce stores, these online shopping tools on the networking platforms create new and better opportunities to sell their products online effectively.
The social media influencer marketing model is well-suited for today’s time where today’s audience is constantly looking for inspiration, looking out for DIY videos, new recipes or videos focusing on self-care. This is a great opportunity for influencers and brands to engage with their target audience with their re-aligned strategies and impactful messaging. For digital media to leverage the rising demand for influencer marketing, brands opened up their budgets and more digital solutions like influencer marketing to connect with their audience.
This 2021, social media influencer marketing is believed to become its own media channel, outside of tactical problem solving or entertainment content with increased popularity, demand and brand strategy, placing influencer marketing amongst the major marketing outlets in the social media marketing landscape.
Domination of Video Content
From written social media content to infographics to voice-overs, to memes and gifs, we have seen it all, however, the marketing trend that has evolved substantially over the years is video marketing. As we cannot imagine a marketing strategy without some kind of video in the mix, videos will continue to innovate and marketers will find new ways to engage and entertain the users.
This is why vloggers continue to grow beyond YouTube and other streaming platforms to create diverse content for their followers. The streaming features these days can change, or as new platforms emerge, vlogging is here to stay and is not going anywhere anytime sooner. People prefer to see a product or a service in action instead of simply hearing or reading an explanation. Hence content creators are shifting their focus to showing more and explaining less. According to Nielson studies, home bound consumers have led to a 60% increase in the amount of video content watched globally. There has been a significant hike in 2020 of live video sessions conducted on various social media services by content creators.
Augmented Reality and Virtual Reality
2020 has been an eventful year for augmented reality and virtual reality for entertainment usage to business applications. These immersive technologies have made their way into every aspect of our lives. The outbreak of the coronavirus pandemic has significantly promoted this technology adoption as organizations turn to work from home or remote work models.
The augmented reality or virtual reality allows companies and individuals to talk, socialize, and work with others as these technologies are creating large simulation environments. While this is a trend that has been around for much of augmented reality and virtual reality’s history, this looks to improve drastically over the coming years. This is because both Augmented reality and virtual reality have been relatively niche areas in the past several years with many developers failing to find hardware or apps that can achieve commercial success. With recent improvements, this looks to be changing as both technologies are beginning to become more and more accessible for consumer entertainment, which means we can expect to see much more success this 2021.
Personalization will be Paramount
The art of using consumer data to tailor your marketing strategies to target a demographic is called personalized marketing. The beauty of social media content for personalized marketing is that it provides deep insights, data and information which can be leveraged to engage audiences better. These social media services are used to present individualized product suggestions, advertisements, offers, or even customized content based on demographic content preferences and previous purchases. Regardless of the size of the business, all brands have taken full advantage of these personalizing capabilities this pandemic.
As businesses are struggling to recoup the lost sales in the wake of this coronavirus pandemic, marketers are turning to social media marketing to meet two equally urgent imperatives i.e., delivering short term ROIs with targeted performance while building innovative digital experiences that win long term loyalty by bringing connection, discovery, and fun back to the customer experience.