Author: Digital

Tips to make your website mobile-friendly

Tips to make your website mobile-friendly Why should you make your website mobile-friendly? Did you know that more than half of the global web traffic comes from mobile devices? In Asia, this number is even higher, with 65% of the searches starting on a mobile device.  And these numbers are only rising, year after year. […]

SEO Tools You Can Learn At Home

SEO Tools You Can Learn At Home Why learn SEO? Businesses have now figured out that SEO is an investment that will provide them with rich dividends in the long run. As a marketer or a business owner, it is imperative that you know about SEO and make it work for your business. Whilst there […]

Why Programmatic Advertising Will Be the Future of Media Buying

Why Programmatic Advertising Will Be the Future of Media Buying Programmatic advertising or programmatic display advertising is the process of automating planning, buying, and selling ad inventory. What is Ad inventory? It is an online space available for advertisements. Traditionally, ads were done manually. Before programmatic advertising, advertisers had to coordinate with the sales team […]

Spreading Chatbot Love to your Customers

Spreading Chatbot Love to your Customers What are Chatbots? A chatbot is a program that is used to respond to personal queries and messages on the internet instantly. They are designed to engage and respond to incoming messages automatically. Customer service Chatbots can be programmed to adapt and react adequately to fit the specific message. […]

Search Engine optimisation ( SEO) techniques for 2020

Search Engine optimisation ( SEO) techniques for 2020 Digitalscool expert marketing team has been working on digital marketing techniques since decades and have concluded that Search engine optimization is one of the most important part of any company’s website strategy. A recent study shows that ninety five percent of online activities start with search engines. […]

Social Media Impressions Vs Reach: Which is more important in 2020?

Social Media Impressions Vs Reach: Which is more important in 2020? The most important aspect of analysing your social media is through social media metrics. While analysing engagement, there are two critical terms you should know: reach and impressions. Reach is used to define the people who you’re your content. It is the total number […]

Influencer marketing: A beginner’s guide for 2020

Influencer marketing: A beginner’s guide for 2020 Every brand or business been lured by big promises of what social media can achieve and get in lot of awareness and conversions The reality is that the powerful world of social media that has completely changed the way people live their lives is not only dedicated to […]

How to Set your Client’s Content marketing Expectations in 2020?

How to Set your Client’s Content marketing Expectations in 2020? Content marketers understand the way the process works. But to a client who treats content marketing as any other content writing, how do you make him understand and invest in something he has no idea about We have tried to help our readers with content […]