If there were just two words to describe digital marketing, it would be ‘zestful’ and ‘spirited.’ Digital Marketing is continuously developing every day. It is marinating every feasible and viable industry in becoming a very settled choice of several corporations and companies. This is how digital marketing in the healthcare industry is infusing to the practitioner’s world.
Traditional Marketing though powerful is static and not dynamic like digital media marketing. Traditional marketing has powerhouses like print & TV, but they cannot edit those campaigns in real-time, unlike digital marketing, which is vigorous.
The Healthcare industry has always followed a rigid form of marketing by mostly using emails, some TV, and print. Still, with times changing digital marketing in the healthcare sector is taking over.
Healthcare Marketing strategies
One may ask why digital marketing in healthcare industry is needed. Don’t we all know the hospitals to go to? The family doctor?
Well, absolutely not, the times have changed, and so have the consumers; consumers have become, as i would say, ‘researchers. ‘
Long before visiting the doctors, patients go through a step-by-step process. The process is lengthy, because consumers are smart and aware nowadays and in charge of their health.
Around 90% of the youth between the ages of 18-25 believe the information given online.
This is a significant chance for practitioners to engage with patients and build a bond.
Also, various medical apps have come up, allowing people to interact with doctors from the comfort of their homes.
Doctors are available online 24×7, and one can even book blood tests online for home collection.
Around 20% have health apps now, or even a smartwatch with apps that track their health.
It would do doctors a real benefit if they make such apps. Your healthcare industry’s digital marketing strategy should include such advancement.
Who would have thought you could consult a doctor online with such ease and even order medicines online.
This is all possible because of the Digitization.
Healthcare Digitization started in the early 1990s. Hospitals made websites with the help of webmasters and coders. Their goal to show on their website was their contact number, the doctors and their designation, and education qualifications.
However, hospitals have grown, and so have their websites, now the websites are more sophisticated.
Even clinics now have par websites with hospitals thanks to digital marketing.
Most websites have a standard protocol of:
- Contact forms: These are web forms that ask the patients their email, name, and phone number. Contact forms should be short so that the patients can fill in their info with ease.
- Mobile responsive website: This is an essential feature as most patients search for hospitals online, through smartphones. Even Google doesn’t rank your website if it isn’t a complaint with a mobile.
- Easy CTA: The call to action includes phone numbers and addresses in the contact bar below on the website.
Websites are just the tip of the iceberg, and digital marketing has many things to offer in the healthcare department.
Search engine optimization is the way through which your brand or company is visible in the search engine results.
This doesn’t mean you can make a website yourself. Content is king, and SEO supports it through relevant keywords. Without knowledge of keywords, keyword density, your website can never make it to the first page of Google.
Google has come up with its PPC that is Pay Per Click model for paid advertisement. While organic search takes time to achieve, a paid advertisement puts your ad on the top page of SERPs. It can also be triggered according to the target audience you want, which is an immense advantage. However this is best left with experts as it takes experience to know where to bet your money on.
Doctors and savvy practitioners all of them opt for this type of advertisement.
This giant of a colony is a brand heavenly place if used right. The number of people using social media is a staggering percentage. Literally no one wants to miss a platform with such an audience ranging from all ages.
There are various platforms, like Facebook, Instagram, Twitter, Pinterest, WhatsApp, wechat.
Let us see the figures of the most famous ones:
- Facebook has over 2.45 billion users worldwide.
- WhatsApp had over 1.6 billion users.
- Facebook Messenger has 1.3 billion users.
Social media builds trust among people, which opens the channel of discussions. This makes the business have a social presence and eventually spread your organization’s word faster.
The trust people build with your brand is the key to profitable growth or sales; in this case, it’s this way a practitioner can garner more patients.
Change is inevitable. When technology is advancing each day, keeping up with the consumers is the key to growth.