Digital marketing tips for start-ups

Digital marketing tips for start-ups

It is clearly understood now that having a unique idea, a skilled team and funds are not enough to grow your start-up

Start-up marketing involves a completely different strategy and technique

As an entrepreneur, you definitely will need to know about digital strategies for growth and expansion too. In order to build an audience for your brand in today’s online world, you need digital marketing strategies If you are planning to start a venture or have been running a new startup, here are some useful digital marketing tips to help your business

Content is King,use Wisely

The right content in the right platform is the key to your brand promotion. You need content for your website, SEO , for social media or for any marketing material. One way is to curate evergreen content as it can be used for a long period. This is because constantly upgrading it could be an expensive affair. The content can be altered revised and reused in the near future, but keep the content continuously flowing for a better online presence.

Incorporate Drip Mailer Campaign

Planning a drip mailer campaign using your mailing database. Find the right campaign theme to attract your customers. It creates loyalty among your audience and increases the conversion rate

Planning Influencer Marketing

Make the best use of influencer reputation to build credibility for your brand, as influencers rule the roost in social conversations. They can enhance the face value of your brand and users can connect with your brand better.

Build up a social community

Encourage your audience to become your voice through regular conversations. Build your own tribe through social media and help generate feedback, positive conversations, referrals from your brand communities.

Use your data pool to learn

Harness the power of tools, like Google Analytics, to learn about the data collected in your website, or social media pages or any other online channel. Dip into and learn how the info of past and present can improve your current business activities and improve ROI.

You can be an authority

It is important for your audience and your community to know that you are an authority in your industry space. Be a significant source of

knowledge and link your voice to important causes or current affairs.

If you are an entrepreneur you are aware that it is extremely exciting launching your own startup. But if you are unprepared you’re your marketing strategies , you might face an uphill task in promoting your brand. The idea is that your startup should grab as much attention it possibly can to sustain and grow.

There is tough competition in promoting your brand not only within the industry. No matter if you are building a company from scratch or if you’re more established than that: digital marketing is essential to ensure start-up success and this is why, today, we want to give a few digital marketing tips for startups..

Digital marketing requires funds irrespective of what you have heard till now. But funds is an issue for a bootstrapped start up. But fortunately, there are numerous means and ways of making digital marketing both effective and affordable.

One of the most affordable ways to market your brand is by using social media platforms. These are simple to use, provide effective means of communication with your audience, easy to operate.

Start Right

The world of digital marketing is vast and you might get confused with the different channels that belong to the platform. Hence, you have to know the kind of your products as well as potential customers and define a clear marketing plan .

Online Presence

Online presence is a necessity for any brand to survive in today’s world. To promote your brand, a well designed website is needed to make your company visible, not only as an informative one, but also for having a good relationship with your consumers . Apart from this, every brand needs to have a blog, a Twitter account, a dynamic Facebook account, instagram presence and many more. Also,companies can also try for apps, Android, iOS apps, and Facebook apps.

Create a well-designed site with modern designs as well as relevant images so that it shows up quickly with the searches. In the same manner , it is important to curate good content and content of the web along with SEO strategies because they’re crucial for website visibility. SEO is also cost-effective and very necessary. It also helps to maximize the visibility of your website . It also drives organic visitors to the website.

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Search Engine Optimisation

SEO (Search Engine Optimization) is a must for sustainability for any brand . SEO expert can utilize research the keywords related to your product/service . Also it is necessary to ensure your website is mobile friendly to attract more customers. Ensure all pages of your website are fine and do not have broken links. Include relevant tags, descriptions and good headlines.

In the past,many well-funded startups with unique ideas have failed , due to the lack of innovation, creativity, and experience..

Having a great-unique idea, team, and funds are not enough to sustain and grow your startup and make it stable and profitable. You need to get more customers, sales, and profits to grow it. This involves systematic well planned marketing

Startup marketing is a completely strategic marketing plan to rise above the clutter. You need to choose and combine the right marketing channels and come up with your own unique strategy. You need to experiment and include both traditional and online marketing

As we all know ,today is the time of smartphones and the internet. According to the recent reports, There are 450 million smartphone users are in India alone and 185 million people are using the internet in India. Many businesses are focusing on Digital Marketing and are growing their businesses and customer base.

There are many digital marketing strategies and platforms you can use for your startup in 2020. It is necessary to experiment paid and organic ways to see which plans are helping in leads and conversions.Some digital marketing strategies give you amazing results and those that don’t need to be scraped Which strategy works well for your brand , depends upon your niche, target audience, and such parameters

Digitalscool will provide you with some tips to boost your digital marketing efforts this year

Social Media Marketing

Social Media Marketing is one of the best ways to get exposure and conversions for your brand. It is one of the best low-cost marketing techniques to boost your business.

Social Media Marketing has the power to help your brand in a number of ways . It is essential for you to know the tricks and strategies

There are many social media platforms but you need to choose the right platforms for your target audience. You must clearly define your audience before commencing social media marketing. Here are some popular platforms to use:

  • Facebook – Facebook is the most popular social media platform. It has more than 3 billion users. You can use Facebook for almost any industry or to promote any type of product. It is the best social media platform to promote your business. You need to set up campaigns on facebook ads and then analyse actual return on investments. Actual cost depends upon some factors such as targeted country, niche, ad type etc.
  • Twitter – Twitter is another effective platform that can also help you grow your startup. It is the best platform for B2B businesses . It also works for B2C businesses. It is noteworthy that it is more expensive than Facebook. But it allows you to run different types of ads with various objectives
  • Instagram – Instagram is the best platform if you have fashion, health, beauty, fitness, modelling, and photography related business. Research on the related hashtags and get good followers
  • LinkedIn: LinkedIn is a platform for b2b businesses. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should be active on LinkedIn.
  • Snapchat: Snapchat is the best platform if you want to target youth

You should give a try to some platforms to see which works best for you, before choosing anyone. It is best to experiment research and implement. Based on your target audience demographics you can opt for a particular platform

What are the Best Practices To Implement for Social Media Marketing

  • Update your social profiles and pages with complete information
  • Try to publish informative content regularly and engage your audience with contests ,quiz polls, Q&A, etc.
  • Also Join your niche related groups to reach more people organically.
  • Research and target well defined audience to target
  • People love free eBooks, demos, reports, samples to collect their emails and build email list.
  • Respond and reply to every message and comment.
  • Use facebook pixels to retarget interested people and convert them into your customers.

Since every startup is unique and different, even if they are selling the same products. Hence there is no guarantee that every brand will get the same success rate and conversions as another company is getting on a social media channel.

Every start up needs to develop a social media strategy for organic and paid marketing. An expert social media marketing company such as digitalscool can help you to develop a strong social media strategy for your startup

Email Marketing

Email Marketing is one of the most efficient and affordable techniques to grow startups. According to research, email marketing is currently delivering the highest ROI (Return-On-Investment).It is estimated around 40 times of your investment. So include this platform in your marketing plan for 2020

No matter which stage your company is in, you must use email marketing

Digitalscool lists some email marketing tips for your startup:

  • If you have not yet started your company, then you can use coming soon or template on your website and collect emails of interested users to notify them when you launch.
  • Incorporate beta testing for your products build your email list.
  • free trial, demo, reports, pdfs, or ebooks to build your email list.

What are the Best Practices With Email Marketing

  • Attractive and engaging email titles to increase your email open rate.
  • Email is written in crisp and simple language
  • Email body should consist of small paragraphs and use subheadings and bullets to make it readable.
  • Write and showcase the benefits of your offering. And let them know how you can solve their problem. Never try to sell them directly.
  • Create marketing funnels to get more conversions.
  • Engage your subscribers by sharing useful content with them on mail. But don’t send too many emails. One email in a week is fine

Search Engine Marketing

SEM (Search Engine Marketing) is highly efficient digital marketing strategy to get good results for your startup. Brands can advertise on search engines and can get more exposure and sales.

This is a small list that shows you how to start marketing on search engines

What are the benefits of using Search Engine Marketing?

  • You can get fast results.
  • You can reach your target audience.
  • High return on investment. Only if someone clicks on your ad only then you will have to pay.
  • You can start with small budget and can stop anytime.
  • You can analyse and get complete data and insights to improve your SEM campaigns and other marketing strategies.

What are the Best Practices To Get Success With SEM

  • You must create a high-quality landing page with clear call-to-actions
  • It is necessary to choose the right keywords to target
  • It is good to Set a bid cap and budget limit to avoid overcharging.
  • Utilize Google Pixel for re-targeting

But we must warn you that SEM campaigns can exhaust your budget rapidly. To run successful and optimal SEM campaigns, you need some expertise & experience

Search Engine Optimization

SEO (Search Engine Optimization) is one of the most affordable channels that deliver higher ROI than other marketing methods.

Every startup should ideally focus on SEO for their marketing . SEO drives organic traffic from search engines without paying .So with SEO, you can acquire new customers for your startup, without any cost. You can also write a blog and optimise your site using relevant keywords

What are the Benefits Of Using SEO For Your Startup

  • Cost effective and budget friendly but higher ROI
  • Good Long lasting results
  • Possible to increase your reach organically
  • Ensure trust and authority automatically
  • Come across as a reputable brand
SEO involves utilizing keyword research tools and researching the relevant keywords

Influencer Marketing

Influencer marketing is one of the most popular marketing techniques these days. It is a highly effective technique to grow your startup.

Benefits of using Influencer Marketing

  • You can get huge brand awareness for your startup
  • Helps you gain trust for your start-up and is affordable to small startups
  • Very user friendly

You can hire popular influencers or some micro-influencers (less-popular) to promote your brand.

Content Marketing

Content marketing is a highly effective channel to grow your startup.According to research,ninety percent of brands are actively using Content Marketing for their businesses.

With Content marketing, it is possible to generate two to three times more leads than paid search. It affordable and effective strategy for your business.

It is also helpful for social media and Search engine optimisation. Content marketing gives better and permanent results but it can take some time to see results.

Many big brands like HubSpot, Buffer are some who have scaled their startup with content marketing.

Why Content Marketing?

  • Highly effective and long-lasting results
  • Helpful to create brand awreness for your startup
  • Budget friendly
  • Builds trust and authority for your brand

YouTube Marketing

YouTube is now the second most popular search engine in the world. There are more than two hundred million users on YouTube in India alone. This is the reason many brands are using YouTube to reach out to their target audience.

For startups it is an unexplored channel. Bigger and well established brands are leveraging the benefits consistently

Viral Marketing

If you want to generate huge organic traffic, followers , and create online buzz for your startup then nothing is better than viral marketing.

You can get automatic success with viral marketing if you are able to create content that can go viral.

You need to create content (articles, explainer videos etc.) that drives emotions in people and should have a strong marketing plan to promote it.

The Dollar Shave Club are also good examples of viral marketing success.

Referral Marketing

Referral marketing is a strategy that needs to be implemented if you want to develop a customer

Interesting fact is that in referral marketing, your customers become your sellers. They refer your products to other people. According research,ninety percent of people trust personal recommendations. Hence referral marketing can grow your business on automation.

We can list out many strategies to encourage people to recommend a brand. But most often people recommend something to others if they are getting something in return Consider Facebook . It encourages their users to Invite Friends to join Facebook. As a result, today they have more than two billion users and is fast increasing

Dropbox is a good instance of this too. In the early days, Dropbox had used paid ads to get new customers but did not get any success. They were paying more than what they bargained for.

Then Dropbox implemented referral marketing to grow their customer base.

They offered 16 GB space to their users to refer their friends and get free

Amazon and many other brands are using the same strategy to acquire new customers.

Publish your brand story

If you want massive exposure and traffic then you should try to get featured on a popular publication. Any popular publication like SheRules, HuffPost, India Today, The Hindu, can generate immense exposure and traffic

Many brands employ this strategy. They hire experience content writers to write well researched good quality articles and get them published on popular sites ,you can also use the same strategy to grow your startup.

Conclusion

As we have seen,there are a lot of strategies and channels through which you can promote your startup. It is most important to understand your audience, their demographics and interests, and the nature of your business.

Startup marketing is not rocket science but you need to be extremely sure before every step because of the limited available resources. Good research of your compititors , website SEO and being well engaged on social media is essential. You can also hire a digital marketing company for your startup. Digitalscool has customised plans for startups that are budget friendly and affordable

Snippet

It is clearly understood now that having a unique idea, a skilled team and funds are not enough to grow your start-up

Start-up marketing involves a completely different strategy and technique

As an entrepreneur, you definitely will need to know about digital strategies for growth and expansion too. In order to build an audience for your brand in today’s online world, you need digital marketing strategies If you are planning to start a venture or have been running a new startup, here are some useful digital marketing tips to help your business

Gist

There are a lot of strategies and channels through which you can promote your startup. It is most important to understand your audience, their demographics and interests, and the nature of your business.

Startup marketing is not rocket science but you need to be extremely sure before every step because of the limited available resources. Good research of your compititors , website SEO and being well engaged on social media is essential. You can also hire a digital marketing company for your startup . Digitalscool has customised plans for startups that are budget friendly and affordable

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