Top Digital Tools for Your Marketing Strategy

Digital Marketing Strategy

Why Should you incorporate Digital marketing?

Digital marketing has helped small and medium businesses reach their target audience, which big players in the industry otherwise dominate.

Every brand has an online presence today. With so many brands trying to get a share of the pie, marketers need to work on various layers and marketing disciplines.

A few of the areas that marketers need to work on are

  • Creating attractive & relevant creatives for Instagram or Pinterest
  • Clever tweets
  • Building the right content for their company blog
  • Google Ad campaigns
  • Google analytics

That’s not all! Many other disciplines need to focus on achieving the desired results. But, fortunately, there are a few useful tools that make our tasks more manageable.

Best Digital Marketing Tools for 2021

The marketing team at big digital marketing agencies use the digital marketing tools that we will  be listing below. Following groups of people can benefit from using these digital marketing tools-

  • Influencers
  • Entrepreneurs
  • Brands
  • Students

It is a trendy SEO tool that helps brands to increase traffic to their site.  Ahrefs is useful for competitive analysis. Through this tool, you can check out your competitors’ source of links, which content is getting high traffic, and apply the same strategies.

Ahrefs is currently the most favorite SEO tool of many big brands. A highly robust and effective tool and you can get useful insights daily.

Yoast SEO
You can install the yoast plugin free of cost on your WordPress site. It is another popular SEO tool that helps you optimize your content for search engines. Yoast helps you optimize your content for search engines, focus on relevant keywords and internal links to help you rank better. The Yoast SEO plugin also assesses your page content and gives an ease of readability score.

One of this tool’s advantages is that it is updated every two weeks to incorporate changes as per Google’s algorithm.

One of the best SEO tools in the market currently is UberSuggest. It helps you to do keyword research on your business and also your competitors’ business. You can also get trendy blog topics using this tool. You can get insights into organic, paid keywords and their ROI.
Uber Suggest provides long-tail keywords and a considerable number of alternative keyword suggestions. You can use the tool to find backlinks that will help you get more traffic to your site.

This tool is used to manage and organize all your social media activities. Using this tool makes planning and scheduling social media post a breeze. If a brand exists across multiple social media platforms, then handling social media marketing becomes very difficult.
Using Sendible, you can get in-depth insights. The tool provides you the best posting times, website traffic data and shows you the most engaging content.

Sendible is so popular because it is integrated with several social platforms, including Facebook, Twitter, Instagram, Google My Business, LinkedIn, YouTube, Pinterest, WordPress, Tumblr, and Slack.

Trello is not merely another social platform. It’s a handy organizational tool that can help your  team. Every company is dabbling with performing several tasks simultaneously while coordinating with internal team members. This is where Trello is a tool that helps you to manage projects and coordinate with your internal team members effectively. For example, the content writer can share inputs regarding the creatives required for a particular ad copy on Tello so other team members could pool their ideas. Remote management of teams
that has become a norm these days becomes more comfortable with Trello.

We all know that social media presence and marketing is a necessity in today’s world. Every company, in every industry, needs social media to boost its reach and credibility. One social media tool that is highly effective is Hootsuite. Using Hootsuite saves a lot of time as
it allows your team to schedule your social media posts.

Hootsuite helps you in several ways. Some of the ways you can use the tool are:

  • Manage comments and mentions through a single dashboard.
  • Leverage the best pre-written responses.

With Hootsuite, you can schedule and manage social media profiles for more than 25 platforms. Whether you are part of a large organization or a startup having a presence on multiple platforms, you can leverage the benefit of having a central dashboard to guide you. It is very frustrating to juggle between different platforms and post accordingly. With Hootsuite, social media management is a breeze.

Spyfu is a useful tool for competitor analysis. You can track backlinks and rankings. The tool shows how many keywords your competitors rank for and how they are getting their backlinks. It is a great tool to build your inbound strategy.

Google Analytics
Google Analytics is a free tool that is highly insightful and a must for every marketer.  It is effortless to install. You only have to copy your unique analytics code to your website. You now have access to tons of information regarding your website visitors. Once you become proficient in what to track and manage the data, you can use the insights to build your strategy.

Most of the time, marketers are trying to find out the best ways to outwit their competitors and capture a market share. It is now humanly not possible to excel in every digital marketing field as there is only 24 hours in a day. Your digital marketing strategy must incorporate social media marketing, search engine optimization, email marketing, and content marketing to build your industry’s authority and

It has become inevitable to use the right tools for the proper marketing discipline to ensure that your digital marketing plan succeeds.

Have you used any of these tools? In what way has it helped you? Share your thoughts in the comment section below.

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