Facebook Ads to Boost Amazon Sales: The Complete Guide

Facebook Ads to Boost

As a seller on Amazon, the world’s largest digital marketplace, you have billions of potential customers to market your products. But limiting your business to one platform and putting all eggs in one basket is not a wise decision. To broaden your customer base and be well ahead of your competitors, you must opt for different marketing channels. Facebook has 2.7 billion monthly active users (as of 2020) and is the most fertile platform to boost sales. But your strategy and approach must be on point if you want to increase your Amazon sales through the platform.

Let’s first find out why you should use Facebook ads to boost Amazon sales.

Broaden Your Customer Base with Facebook Ads

As mentioned above, billions of people spend their time on Facebook to connect with family and friends. Since the social platform is not a marketplace, users’ objective is to associate with friends and not purchase. However, this is not to say that Facebook users will never set their eyes on products advertised on the platform. If the targeting, campaigns, creatives, and copy are on point; if your ads can entice people enough to click on them, Facebook ads have the potential to turn the cold traffic to warm leads and eventually to loyal customers

Facebook has two different types of audiences-

  • Custom and
  • Lookalike

While custom audiences have interacted with you in some way, lookalike has at least 1% similarity with the custom audience. This means, if you have a list of 100 people on the custom audience list, Facebook can generate billions of users who have at least 1% similarity in demographics or interests to your custom audience.

Besides reaching billions of people on Facebook, your business will also reach users of Instagram and Messenger. But remember, however huge the figure is, you can convert and make sales only when you show the right ads to the right person at the ideal time. Showing ads to irrelevant people who will not buy is ad spend wasted. You should be very specific in your targeting because the more specific your ad is, the cheaper your ad cost will be and the more conversions you will see.

Now that you know how to target and who to target, let’s find out the ways to promote your products through Facebook Ads.

Promote Amazon Products with Facebook Ads through Landing Pages!

A grave mistake that Amazon sellers commit often is sending traffic from Facebook straight to Amazon. As we already know, Facebook is a social platform to connect with our loved ones, while Amazon is a digital marketplace. Sending directly from the social platform to Amazon is not the wisest strategy. On top of that, traffic from Facebook has a low chance of conversion as they are not looking actively on the lookout for products to purchase.

The best strategy you can adopt is to send the traffic from Facebook to a landing page.

Why should Amazon Sellers send Traffic to Landing Pages and not Amazon?

There are several benefits that Amazon sellers enjoy by sending traffic to their landing pages and not directly to Amazon.

  1. People hate salesy ads. If you send them directly to the marketplace, the chances of them leaving the site are high. Because their main objective for getting onto Facebook is not to buy. Instead, if you direct them to your landing pages, you will have the opportunity to let your leads know the problems that your products can solve for them.

 

  1. Unlike Amazon, you can install pixel codes on your opt-in pages. Somebody tapping the ‘See more’ button means they have some interest in your product. But most likely, they will not purchase because they are not on Facebook to buy. A pixel code allows you to track who clicked on your ads. And according to the data, you can run retargeting campaigns to turn those leads who clicked into customers.

 

  1. You can also collect customer information such as names and mailing addresses. Building an email list is indispensable for e-commerce businesses, and a landing page will help you create one. It will help you in your future promotions, and you will also be able to ask for reviews and ratings.

However, there is another way to collect customer info without setting up a landing page. Let’s find out.

How to Acquire Customer Information without a Landing Page?

Create Facebook ads that will open up conversations in the Messenger app. You can also send coupon codes through the app. Messenger has much higher Open and Click-Through rates than email. Especially when asking for product reviews and ratings, Messenger is more effective.

Now that we know why and how you should use Facebook ads to boost Amazon sales, let’s dive into some do’s and don’ts to sell better.

Create Facebook ads that will open up conversations in the Messenger app. You can also send coupon codes through the app. Messenger has a much higher Open and Click-Through rates than email. Especially when asking for product reviews and ratings, Messenger is more effective.

Now that we know why and how you should use Facebook ads to boost Amazon sales, let’s dive into some do’s and don’ts to sell better.

1.   Juicy Ad Creatives and Copy

However phenomenal your product is, you will fail to make sales if nobody takes a look at it. Before you convert them into customers, you need to take them to your landing page and turn them into leads. Whether or not they get directed to your opt-in page depends on your ad creatives and copy. Make your ad irresistible. Instead of focusing on what your product is, focus on what it can do for them.

One of the main differences between other ads and e-commerce ads is that e-commerce uses minimal words. Be crisp and get to the point.

2.   Perform A/B Testing

Facebook has given you the customer information you need and built a lookalike audience of billions. Don’t waste precious data by running just one ad, one copy, and one creative. Create variations and target different audiences with different ads, images, copy, and creatives. Split testing or A/B testing will help you see which ads work better on which audience.

According to the resulting data, you can run future ads instead of placing the same ads repeatedly before people who will not buy as it will exhaust your ad spend.

Refrain from over-testing too. As an advertiser, you would want your ads to garner social proof such as likes, comments, and shares. Not only are they proof enough that people like your products, but they will also reduce your ad costs.

So, what you can do is perform split testing without overdoing it. Track the analytics, settle on a winner ad that is doing well and stop running the other ads.

Conclusion

Facebook ads are one of the most effective ways to boost Amazon sales. But many sellers fail to make the best of it due to incorrect approach and strategy. Implementing the right tactics will fetch you nX of the ad spend because Facebook is a platform with billions of users.

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