Have you ever tried using a software only to abandon it for later times after failing to figure out the interface? Many of us have experienced this at least once. Such cases happen when the user interface or UI of the product is not user-friendly or is not designed intuitively. But what is an intuitive UX/UI design, and how can we ensure that it is intuitive or not?
Let’s find out!
What is an Intuitive UX/UI Design?
There is no universally accepted definition of the term Intuition UX/UI design. However, if the elements in an interface are self-explanatory to the target users, it is often called an Intuitive UI. In other words, if the elements present on a screen immediately give you hints of the actions you can take and their expected outcomes, the design is pretty much intuitive.
For instance, let’s take the UI of Slack. After logging in, you will see a screen with self-explanatory icons and elements. With a single glance, you can tell which button to tap to invite your teammates, which to use to start a conversation, and how to switch channels.
You can perform hassle-free actions without dwelling much on the how-to and where-to.
Why should You Create Intuitive UX/UI Designs?
Suppose you build a website that takes a user forever to navigate the features. It will not be long before the user gets wearied out and hopped out of your website for a better alternative. After the ads you ran to bring traffic to your website, if a poorly-built interface is all you offer to your visitors, there will be NO conversions.
The primary objective of websites is to establish healthy relationships with visitors, nurture and turn them into loyal customers. But if the UI is not intuitive, it will overwhelm the user. Chances are he/she will lose track of the intended actions while trying to navigate the UI. Eventually, the user will abandon your website for your competitor. Ultimately, the ROI will drop, and your business will head towards losses.
Below are a few rules you can use to build user-friendly UIs. Let’s dive in.
Rules to Create Intuitive UX/UI designs!
Your priority for an intuitive UX is to make the features or what your product can do discoverable at first glance. Don’t direct users from pages to pages and from end to end to accomplish a single action. Again, let’s look at the UI of Slack. A glance at the screen tells you where to send messages, change channels, etc. Don’t complicate matters and make the communication between the product and the user as simple as possible.
Affordance refers to the hints the visual icons and elements of a UI provide about the results they will deliver when you tap on the respective tabs.
For example, when you log in to WhatsApp and go to the status screen, you see the camera and pencil icons. The moment you set your eyes on the pencil icon, your intuition tells you that you will be able to write something. Similarly, the camera icon lets you know that it has something to do with images and videos. These are perfect examples of intuitive UX/UI designs. As a user, you need not perform elaborate experimentation since the icons are self-explanatory.
Suppose you send an email of acceptance for a job offer via Gmail. A few seconds after you hit send, Gmail notifies you whether your email has been sent or not. Now all you have to do is sit back, relax and wait for HR to contact you for further information.
Let’s imagine another scenario. What if Gmail is not responsive? What if it never notifies the status of your emails? In that case, you will either-send multiple emails to ensure at least one reaches the target destination and ends up annoying the person at the other end.
you send a single email and doubt the success rate of the action.
Letting users know the outcomes of their actions will put them at ease. And when they feel comfortable with your product, its demand in the market will rise. This is why the responsiveness of the UI is an essential feature.
Forgiveness is another feature of an intuitive user interface.
“To err is human, to forgive divine”. We have come across this proverb so many times already. How about “To err is human, to forgive intuitive UI”.
We are humans, and mistakes are a part of us. Imagine typing the word F-E-I-L-D in the Google search bar. Google will immediately sense that you have made a typo. It knows that you have type FEILD, when your intention was the word FIELD.
In the next instant, Google will raise a question.
‘Did you mean Field?’
And below the question, it will provide a series of search results associated with the word FIELD.
On the other hand, if Google refuses to show results until and unless you type the exact word without any spelling and other flaws, it will get inconvenient for users.
Applications and software may boast super cool features, but if the UIs are too intricate, users will choose their competitors over them. Users do not care if your product has unthought-of features or not if they find it too overwhelming. What they seek in the present day is cool products with great features that are user-friendly.
No matter how great your product is and how cool the features are, the UI makes the final call. It is the objective of every product team to build intuitive UX/UI designs. Because they are what makes or breaks products and how users receive them.