SEO is Search Engine Optimization; in simple terms it is the way people find you through the internet.
SEO helps your business to appear in search engines like Google. Moreover, it helps your business to appear higher in the ranks of search engine results page. This rank is crucial for you as a health practitioner because almost 60 % of Patients in this Digital Age look up online before scheduling a doctor’s appointment.
Medical SEO is gaining a lot of momentum in the current scenario, and rightly so.
Your Medical practice is a business after all and your business needs patients, SEO practices help guide patients your way.
Your Competition is always there working up the ladder and getting to Rank no 1 or even on the first page in the Organic Search Results requires a lot of time, effort and capital.
Patients no longer hassle for appointments because Online Appointments, Reviews of doctors and even Online Medicine Purchases have become a new reality.
Patients prefer researching online about the medicos rather than just ambulating in with a recommendation from an old friend.
These new ages have made the competition fierce and to keep up, medical SEO is the only way.
A team of experts on health care SEO who will work hard to bring you up in SERPs.
However, if your SEO expert is recommending you a technique which will get your rankings high up swiftly, you need to rethink his strategies because ranking in organic search results takes a break of sweat and time and Google is smart enough to know about the Grey hat techniques and often clean up their system to rid of such rabbit roles and therefore such techniques don’t work for a long time.
Ways to Rank Higher In the SERPs.
There are certain ways and SEO techniques that will help you climb your way up the SERPs and they are
- On-page SEO techniques
Keywords make it possible for people to find you in this vast network. Using appropriate keywords which are relevant to the topic is paramount. A proper Keyword Research is the first step.
Keyword Planner and various other online platforms make it easier to keep track of which keyword will perform better and form an analysis based on that. It is however recommended that for highly competitive keywords, one must use ‘Long tail Keywords ‘
Long-tail keywords are very categorical phrases and have a higher conversion value.
A quick calculation of KEI i.e. Keyword Effectiveness Index will turn to be a gem in the long run.
Title tags are the headline or title visible in the SERPs. It is placed in the backend of the website. Title tags play a paramount role and it should be concise and very germane to your content with opportune keywords. Title Tags are visible in browsers and Social Media channels like Facebook and Twitter.
Meta Descriptions is a small summary about your website, it should be on the point and it should be simple so that users scrolling can understand what your website is about.
It should tell the users what to expect before they click the link.
Title tags and Meta descriptions both complement each other.
The Site speed is also known as Page speed is a major factor for a Google Friendly site. If your page is torpid and slow it makes the user experience poor and make users move to another website. According to reports, 3 seconds is what most users spend for a website to load properly.
Image compression, dedicated hosting are some ways you can increase Page speed.
With the exorbitant rise of mobile users, it would be a bad movie not to make your website equally responsive and mobile-friendly. This could easily be the reason to bring down your site rankings.
Sitemaps are beneficial for your website and it is a file where all the information about the website and its pages are stored. This makes the crawlers crawl more intelligently through all the pages and index the information and make it visible in SERPs. Google ranks pages and not just websites which are why this plays an essential role.
Content is everything. Users come in for the content. Here in this case patients look up symptoms of almost 40% of the time before an appointment if your website has a blog section with proper content which helps patients and they keep coming back to your website for relevant queries it automatically adds to your search ranks.
The content is Key, true but updated content is the biggest key, and keeping up with what’s going on in the market is the key. These SEO strategies help with the overall ranking in search engines.
- Off-page SEO techniques
Healthcare Social Media:
Healthcare Practitioners In social media platforms are gaining popularity across all platforms.
For example, many Dermatologists have started making Content for their respective pages on Instagram and Facebook, which garners a lot of attention.
Press releases are authentically paramount as they impart what your accommodations are and what your qualifications are and how many awards you have won in the medical field to be conveyed to the journalists and major healthcare publications.
- Local SEO
Local SEO or Local SEO optimization is a wonderful tool and if used right it can make your business boom, by capturing targeted audience through the location.
Patients nearly about every time type ‘near me ‘to their search which narrows down results for them and luckily even for you. When you have your Local SEO optimized you target location wise which makes your audience closer to you.
This is one of the best ways to garner new patients.
These were some ways by which SEO can help you as a health Practitioner practice better and more efficiently.